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        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

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        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
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            <title>Vivian Rosenthal - Augmented Reality, Beyond digital media.</title>
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            <description>&lt;p&gt;Vivian Rosenthal is the founder and CEO of Goldrun. Rosenthal is discussing GoldRun which uses augmented reality to create new interactions between our digital and physical lives.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/vivian-rosenthal-augmented-reality"&gt;&lt;img src="http://videos.theconference.se/1984072/3016853/4b7e05a72a0151c3de5e64f89d5d07fe/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <itunes:summary>Vivian Rosenthal is the founder and CEO of Goldrun. Rosenthal is discussing GoldRun which uses augmented reality to create new interactions between our digital and physical lives.</itunes:summary>
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            <itunes:duration>16:34</itunes:duration>
            <media:description type="html">&lt;p&gt;Vivian Rosenthal is the founder and CEO of Goldrun. Rosenthal is discussing GoldRun which uses augmented reality to create new interactions between our digital and physical lives.&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/vivian-rosenthal-augmented-reality"&gt;&lt;img src="http://videos.theconference.se/1984072/3016853/4b7e05a72a0151c3de5e64f89d5d07fe/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2011</category>
            <category>Augmented Reality Beyond digital media</category>
            <category>interaction design</category>
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            <title>Alex Olwal - Augmented Reality, Beyond digital media</title>
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            <description>&lt;p&gt;Alex Olwal (Ph.D.) is a researcher at the MIT Media Lab. In this presentation Alex is discussing AR technology that, for example, can be used as transparent 3D windows for industrial machines, or that allows the combination of multiple displays + tracking to enable new medical user interfaces.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/alex-olwal-augmented-reality-beyond"&gt;&lt;img src="http://videos.theconference.se/1984076/3016839/3b445ba2bad1b6894b9d66bbdbdc79bd/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <media:title>Alex Olwal - Augmented Reality, Beyond digital media</media:title>
            <itunes:summary>Alex Olwal (Ph.D.) is a researcher at the MIT Media Lab. In this presentation Alex is discussing AR technology that, for example, can be used as transparent 3D windows for industrial machines, or that allows the combination of multiple displays + tracking to enable new medical user interfaces.</itunes:summary>
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            <media:description type="html">&lt;p&gt;Alex Olwal (Ph.D.) is a researcher at the MIT Media Lab. In this presentation Alex is discussing AR technology that, for example, can be used as transparent 3D windows for industrial machines, or that allows the combination of multiple displays + tracking to enable new medical user interfaces.&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/alex-olwal-augmented-reality-beyond"&gt;&lt;img src="http://videos.theconference.se/1984076/3016839/3b445ba2bad1b6894b9d66bbdbdc79bd/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2011</category>
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            <title>Michaela Schmied - Augmented Reality, beyond digital media</title>
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            <category>2011</category>
            <category>augmented reality beyond digital media</category>
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